home.two
home.two
home.two
SERVICES
SERVICES
SERVICES
Brand Identity
Brand Identity
Creative Direction
Merchandise Design
Print Design
YEAR
YEAR
YEAR
2023
2023
THE CLIENT
THE CLIENT
home.two, a passionate brand of For Change Co that stands to eradicate youth homelessness by empowering the youths through the provision of relevant tools and resources.
THE FICTIONAL BRIEF
THE FICTIONAL BRIEF
THE FICTIONAL BRIEF
The brief is fictional - to rebrand an existing company with full autonomy on the creative direction.
THE CLIENT
home.two, a passionate brand of For Change Co that stands to eradicate youth homelessness by empowering the youths through the provision of relevant tools and resources.
THE BRIEF
THE RESULT
THE FICTIONAL BRIEF
The brief is fictional - to rebrand an existing company with full autonomy on the creative direction.
THE APPROACH
THE APPROACH
THE APPROACH
The rebranding of home.two highlights the good cause that the brand advocates for and celebrates young people’s resilience through a minimalistic and youthful approach. A symbolic logo with a modern serif type is utilized to reflect home.two’s values of transparency and passion.
The playful design communicates home.two’s ambitions to reach a larger youth audience with illustrative brand elements that is intended to extend cohesiveness with current identity of parent company.
The rebranding of home.two highlights the good cause that the brand advocates for and celebrates young people’s resilience through a minimalistic and youthful approach. A symbolic logo with a modern serif type is utilized to reflect home.two’s values of transparency and passion.
The playful design communicates home.two’s ambitions to reach a larger youth audience with illustrative brand elements that is intended to extend cohesiveness with current identity of parent company.
The rebranding of home.two highlights the good cause that the brand advocates for and celebrates young people’s resilience through a minimalistic and youthful approach. A symbolic logo with a modern serif type is utilized to reflect home.two’s values of transparency and passion.
The playful design communicates home.two’s ambitions to reach a larger youth audience with illustrative brand elements that is intended to extend cohesiveness with current identity of parent company.
