Populix
Populix
Populix
SERVICES
SERVICES
SERVICES
Marketing Consultancy
Marketing Consultancy
YEAR
YEAR
YEAR
2023
2023
THE CLIENT
THE CLIENT
Populix is the go-to research and insights service that supports your success through an in-depth understanding of people. Poplite, an online survey platform from Populix, enhances research capabilities with ease and efficiency.
THE BRIEF
THE BRIEF
Present a digital marketing strategy plan for Populix's sub-brand, Poplite, aimed at achieving product-market fit. This includes identifying the most effective Meta ad strategy and exploring alternative programmatic display channels to enhance targeting of the desired market segment. Additionally, assist in expanding Poplite's user base, addressing the significant challenge of limited diversity among users, particularly within the same region or demographic.
THE BRIEF
Present a digital marketing strategy plan for Populix's sub-brand, Poplite, aimed at achieving product-market fit. This includes identifying the most effective Meta ad strategy and exploring alternative programmatic display channels to enhance targeting of the desired market segment. Additionally, assist in expanding Poplite's user base, addressing the significant challenge of limited diversity among users, particularly within the same region or demographic.
THE CLIENT
Populix is the go-to research and insights service that supports your success through an in-depth understanding of people. Poplite, an online survey platform from Populix, enhances research capabilities with ease and efficiency.
THE BRIEF
Present a digital marketing strategy plan for Populix's sub-brand, Poplite, aimed at achieving product-market fit. This includes identifying the most effective Meta ad strategy and exploring alternative programmatic display channels to enhance targeting of the desired market segment. Additionally, assist in expanding Poplite's user base, addressing the significant challenge of limited diversity among users, particularly within the same region or demographic.
THE RESULT
THE APPROACH
THE APPROACH
THE APPROACH
Implemented a comprehensive digital marketing strategy for Populix's sub-brand, Poplite. This included identifying the most effective Meta ad strategy to maximize engagement and conversion rates. We also explored alternative programmatic display channels to enhance targeting precision and effectively reach the desired market segment.
Implemented a comprehensive digital marketing strategy for Populix's sub-brand, Poplite. This included identifying the most effective Meta ad strategy to maximize engagement and conversion rates. We also explored alternative programmatic display channels to enhance targeting precision and effectively reach the desired market segment.
Implemented a comprehensive digital marketing strategy for Populix's sub-brand, Poplite. This included identifying the most effective Meta ad strategy to maximize engagement and conversion rates. We also explored alternative programmatic display channels to enhance targeting precision and effectively reach the desired market segment.
The RESULTS
THE RESULTS
THE RESULTS
THE RESULTS
Successfully addressed the challenge of limited diversity among users by implementing strategies that attracted a more diverse and inclusive user base.
Successfully addressed the challenge of limited diversity among users by implementing strategies that attracted a more diverse and inclusive user base.
