Rugs Unplugged
Rugs Unplugged
Rugs Unplugged
SERVICES
SERVICES
SERVICES
Logo Design
Logo Design
Merchandise Design
YEAR
YEAR
YEAR
2025
2025
THE CLIENT
THE CLIENT
Rugs Unplugged is a live music series based in Utah, born from a passion project and grown into a vibrant, tight-knit community. It provides a welcoming space for talented artists to perform and a platform to share their music with a wider audience.
THE BRIEF
THE BRIEF
Rugs Unplugged approached us to redesign their logo with the goal of capturing the warmth, creativity, and vibrancy of the community they’ve built through live music. They wanted a visual identity that not only reflects their origins but also celebrates the powerful connections forged through shared musical experiences.
THE BRIEF
Rugs Unplugged approached us to redesign their logo with the goal of capturing the warmth, creativity, and vibrancy of the community they’ve built through live music. They wanted a visual identity that not only reflects their origins but also celebrates the powerful connections forged through shared musical experiences.
THE CLIENT
Rugs Unplugged is a live music series based in Utah, born from a passion project and grown into a vibrant, tight-knit community. It provides a welcoming space for talented artists to perform and a platform to share their music with a wider audience.
THE BRIEF
Rugs Unplugged approached us to redesign their logo with the goal of capturing the warmth, creativity, and vibrancy of the community they’ve built through live music. They wanted a visual identity that not only reflects their origins but also celebrates the powerful connections forged through shared musical experiences.
THE RESULT
THE APPROACH
THE APPROACH
THE APPROACH
With Rugs Unplugged’s mission to support the local music scene, we were inspired to visually express the essence of the brand through imagery that celebrates both music and community. Inspired by the vibrant and welcoming audience that surrounds the series, we also committed to designing a warm and approachable logotype—one that reflects the authenticity, creativity, and human connection at the heart of Rugs Unplugged.
With Rugs Unplugged’s mission to support the local music scene, we were inspired to visually express the essence of the brand through imagery that celebrates both music and community. Inspired by the vibrant and welcoming audience that surrounds the series, we also committed to designing a warm and approachable logotype—one that reflects the authenticity, creativity, and human connection at the heart of Rugs Unplugged.
With Rugs Unplugged’s mission to support the local music scene, we were inspired to visually express the essence of the brand through imagery that celebrates both music and community. Inspired by the vibrant and welcoming audience that surrounds the series, we also committed to designing a warm and approachable logotype—one that reflects the authenticity, creativity, and human connection at the heart of Rugs Unplugged.
The RESULTS
THE RESULTS
THE RESULTS
THE RESULTS
To bring the brand’s personality to life, we developed a playful mascot. After several brainstorming sessions and iterations, the final design features a vinyl record as the head, music notes as the legs, and an unplugged cable as the arms — a fun and symbolic representation of the brand’s identity.
To bring the brand’s personality to life, we developed a playful mascot. After several brainstorming sessions and iterations, the final design features a vinyl record as the head, music notes as the legs, and an unplugged cable as the arms — a fun and symbolic representation of the brand’s identity.
