Secret Project

Secret Project

Secret Project

SERVICES

SERVICES
SERVICES

Brand Identity

Brand Identity

Paid Ads

Social Media Management

Lead Generation

YEAR

YEAR
YEAR

2024

2024

THE CLIENT

THE CLIENT

Secret Project is the first and only academy teaching Berkeley-level CS education, specifically on AI development, to high school & college students from ZERO using a project-based approach.

THE BRIEF

THE BRIEF

We were approached to rebrand Secret Project to better represent their brand story, vision, mission, and values. Concurrently, help build their online presence to effectively communicate what it does.
Lastly, aid in obtaining 100 webinar sign ups and 50 paid workshop sign ups.

THE BRIEF

We were approached to rebrand Secret Project to better represent their brand story, vision, mission, and values. Concurrently, help build their online presence to effectively communicate what it does.
Lastly, aid in obtaining 100 webinar sign ups and 50 paid workshop sign ups.

THE CLIENT

Secret Project is the first and only academy teaching Berkeley-level CS education, specifically on AI development, to high school & college students from ZERO using a project-based approach.

THE BRIEF

We were approached to rebrand Secret Project to better represent their brand story, vision, mission, and values. Concurrently, help build their online presence to effectively communicate what it does.
Lastly, aid in obtaining 100 webinar sign ups and 50 paid workshop sign ups.

THE RESULT

THE APPROACH

THE APPROACH
THE APPROACH

We implemented a symbolic approach inspired by the brand story of being the only academy teaching AI development. Outer space becomes a metaphor for Secret Project’s brand story of of exploring an unknown territory; being a pioneer. Hence, the new branding created is dependent on the characteristics of outer space which is translated into the eclipse icon, heavy use of dark colors of blue and purple, and gradients.

We implemented a symbolic approach inspired by the brand story of being the only academy teaching AI development. Outer space becomes a metaphor for Secret Project’s brand story of of exploring an unknown territory; being a pioneer. Hence, the new branding created is dependent on the characteristics of outer space which is translated into the eclipse icon, heavy use of dark colors of blue and purple, and gradients.

We implemented a symbolic approach inspired by the brand story of being the only academy teaching AI development. Outer space becomes a metaphor for Secret Project’s brand story of of exploring an unknown territory; being a pioneer. Hence, the new branding created is dependent on the characteristics of outer space which is translated into the eclipse icon, heavy use of dark colors of blue and purple, and gradients.

THE RESULT

THE RESULT

THE RESULT

THE RESULT
  • Social Media Content: Produced high-quality content based on reshaping AI education through engaging Instagram reels, visuals, and informative videos.

  • Story: Successfully integrated Secret Project’s brand story into its social media strategy, emphasizing its role in providing advanced AI education to Indonesian students.

  • Copywriting: Crafted engaging and compelling copy to communicate Secret Project’s educational content with a laid-back approach, using Gen-Z lingo to captivate & convert users.

  • Lead Generation: Doubled webinar sign-up goals and achieved the target for paid workshop registrations.

  • Paid Ads: Achieved exceptional engagement levels compared to forecasts, gaining granular audience insights in the process.

© RAGAM COLLECTIVE 2024

DESIGNED BY RAGAM COLLECTIVE

| DEVELOPED BY DISCO FROG STUDIO

© 2024

Ragam Collective

DESIGNED BY RAGAM COLLECTIVE

DEVELOPED BY DISCO FROG STUDIO

© RAGAM COLLECTIVE 2024

DESIGNED BY RAGAM COLLECTIVE

| DEVELOPED BY DISCO FROG STUDIO

© RAGAM COLLECTIVE 2024

DESIGNED BY RAGAM COLLECTIVE

| DEVELOPED BY DISCO FROG STUDIO