Soma
Soma
Soma
SERVICES
SERVICES
SERVICES
Brand Identity Development
Brand Identity Development
Naming Consultancy
YEAR
YEAR
YEAR
2025
2025
THE CLIENT
THE CLIENT
Soma is more than just a Pilates studio. Based in Semarang, Indonesia, Soma’s mission is to improve people’s posture rather than simply offer exercise classes. Beyond Pilates, the studio also provides a variety of health-focused classes dedicated to posture correction and overall wellness.
THE BRIEF
THE BRIEF
Amidst the growing number of Pilates studios in the Indonesian market offering similar services, the client sought to create a studio that goes beyond traditional Pilates, focusing on holistic posture correction and wellness. To bring this vision to life, the client approached us to develop a meaningful name and a distinctive brand identity that would set the studio apart and clearly communicate its unique mission and values.
THE BRIEF
Amidst the growing number of Pilates studios in the Indonesian market offering similar services, the client sought to create a studio that goes beyond traditional Pilates, focusing on holistic posture correction and wellness. To bring this vision to life, the client approached us to develop a meaningful name and a distinctive brand identity that would set the studio apart and clearly communicate its unique mission and values.
THE CLIENT
Soma is more than just a Pilates studio. Based in Semarang, Indonesia, Soma’s mission is to improve people’s posture rather than simply offer exercise classes. Beyond Pilates, the studio also provides a variety of health-focused classes dedicated to posture correction and overall wellness.
THE BRIEF
Amidst the growing number of Pilates studios in the Indonesian market offering similar services, the client sought to create a studio that goes beyond traditional Pilates, focusing on holistic posture correction and wellness. To bring this vision to life, the client approached us to develop a meaningful name and a distinctive brand identity that would set the studio apart and clearly communicate its unique mission and values.
THE RESULT
THE APPROACH
THE APPROACH
THE APPROACH
With Soma’s brand mission to promote strength, mindfulness, and movement, we were inspired to express the essence of the brand through visuals that embody both physical and mental wellness. A bold yet clean design language is developed to reflect the brand’s approachable and versatile identity. Through multiple iterations and careful exploration, the final concept strikes a balance between empowerment and minimalism, positioning Soma as a wellness brand grounded in harmony and clarity.
With Soma’s brand mission to promote strength, mindfulness, and movement, we were inspired to express the essence of the brand through visuals that embody both physical and mental wellness. A bold yet clean design language is developed to reflect the brand’s approachable and versatile identity. Through multiple iterations and careful exploration, the final concept strikes a balance between empowerment and minimalism, positioning Soma as a wellness brand grounded in harmony and clarity.
With Soma’s brand mission to promote strength, mindfulness, and movement, we were inspired to express the essence of the brand through visuals that embody both physical and mental wellness. A bold yet clean design language is developed to reflect the brand’s approachable and versatile identity. Through multiple iterations and careful exploration, the final concept strikes a balance between empowerment and minimalism, positioning Soma as a wellness brand grounded in harmony and clarity.
The RESULTS
THE RESULTS
THE RESULTS
THE RESULTS
The logotype features a “M” formed by a flexible, flowing line that represents the core principles of balance, flexibility, and fluidity central to Soma’s wellness philosophy. This line connects two pillars, symbolizing the seamless integration of mind and body through mindful practice. The design embodies the harmony and interconnectedness of mind, body, and spirit, reflecting the brand’s dedication to movement, mindfulness, and personal growth.
The logotype features a “M” formed by a flexible, flowing line that represents the core principles of balance, flexibility, and fluidity central to Soma’s wellness philosophy. This line connects two pillars, symbolizing the seamless integration of mind and body through mindful practice. The design embodies the harmony and interconnectedness of mind, body, and spirit, reflecting the brand’s dedication to movement, mindfulness, and personal growth.
