The Perantau
The Perantau
The Perantau
SERVICES
SERVICES
SERVICES
Social Media Management
Social Media Management
Creative Direction for Social Media
Brand Asset Development
YEAR
YEAR
YEAR
2024
2024
THE CLIENT
THE CLIENT
The Perantau is a Melbourne-based podcast that acts as a platform for Indonesian diaspora, bridging the gap between the lives of Indonesians abroad and their homeland, sharing stories, and fostering dialogue among the community.
THE BRIEF
THE BRIEF
The Perantau Podcast reached out to Ragam to enhance their social media presence and achieve several key goals. They sought our expertise to increase engagement, expand their reach, and boost podcast listeners within the Indonesian diaspora community in Melbourne. Our task was to build a strong, interactive community around the podcast, ensuring that their content resonates with and connects effectively to their target audience.
THE BRIEF
The Perantau Podcast reached out to Ragam to enhance their social media presence and achieve several key goals. They sought our expertise to increase engagement, expand their reach, and boost podcast listeners within the Indonesian diaspora community in Melbourne. Our task was to build a strong, interactive community around the podcast, ensuring that their content resonates with and connects effectively to their target audience.
THE CLIENT
The Perantau is a Melbourne-based podcast that acts as a platform for Indonesian diaspora, bridging the gap between the lives of Indonesians abroad and their homeland, sharing stories, and fostering dialogue among the community.
THE BRIEF
The Perantau Podcast reached out to Ragam to enhance their social media presence and achieve several key goals. They sought our expertise to increase engagement, expand their reach, and boost podcast listeners within the Indonesian diaspora community in Melbourne. Our task was to build a strong, interactive community around the podcast, ensuring that their content resonates with and connects effectively to their target audience.
THE RESULT
THE APPROACH
THE APPROACH
THE APPROACH
We developed a content strategy centered on two key pillars: Educational & Engaging and Community Building, Awareness, & Fun. By sharing educational content and relatable community stories, we fostered a sense of connection for the Indonesian diaspora in Melbourne, leading to increased audience interaction and podcast listeners. Regular bi-weekly reviews enabled us to continuously optimize and adjust the strategy for consistent growth.
While refreshing The Perantau's creative direction, we retained the core brand colors to maintain The Perantau's existing visual brand associations and added new accent colours, fun graphical assets to create more dynamic designs. The development of brand assets feature paper imageries to represent the brand essence of fostering dialogue within the Indonesian community.
We developed a content strategy centered on two key pillars: Educational & Engaging and Community Building, Awareness, & Fun. By sharing educational content and relatable community stories, we fostered a sense of connection for the Indonesian diaspora in Melbourne, leading to increased audience interaction and podcast listeners. Regular bi-weekly reviews enabled us to continuously optimize and adjust the strategy for consistent growth.
While refreshing The Perantau's creative direction, we retained the core brand colors to maintain The Perantau's existing visual brand associations and added new accent colours, fun graphical assets to create more dynamic designs. The development of brand assets feature paper imageries to represent the brand essence of fostering dialogue within the Indonesian community.
We developed a content strategy centered on two key pillars: Educational & Engaging and Community Building, Awareness, & Fun. By sharing educational content and relatable community stories, we fostered a sense of connection for the Indonesian diaspora in Melbourne, leading to increased audience interaction and podcast listeners. Regular bi-weekly reviews enabled us to continuously optimize and adjust the strategy for consistent growth.
While refreshing The Perantau's creative direction, we retained the core brand colors to maintain The Perantau's existing visual brand associations and added new accent colours, fun graphical assets to create more dynamic designs. The development of brand assets feature paper imageries to represent the brand essence of fostering dialogue within the Indonesian community.
THE RESULT
THE RESULT
THE RESULT
THE RESULT
Prior to working with us:
Profile visits = 816
External link taps = 21
Highest engagement rate = 8.51%
After working with us:
Profile visits = 2,582
External link taps = 73
Highest engagement rate = 13.62%
Summary:
Profile Visits: +216.42%
External Link Taps: +247.62%
Highest Engagement Rate: +60.05%
